The Profit Unleashed

Global talent. Hawke’s Bay roots. One unforgettable night.

The Profit Unleashed is back at the stunning Atrium in Hastings with three remarkable guests whose stories span space, music, media and the world stage.

Napier-born Charlie Wallace has built a global guitar education business reaching millions, set a Guinness World Record, and is guitarist and songwriter for internationally touring, Billboard-charting rock band Black Smoke Trigger.

He is joined by Luke Smith, who leads Rocket Lab’s Mahia launch operations at Launch Complex 1, the world’s first commercial orbital launch site. Founded by Sir Peter Beck, Rocket Lab has become one of New Zealand’s great global success stories, listed on the US stock exchange and launching missions from the East Coast of Hawke’s Bay.

Also on stage is Anna Fifield, the Hastings-raised journalist and foreign policy analyst who spent more than 20 years with The Washington Post and Financial Times, reporting from some of the world’s most important power centres. She is also the acclaimed author of The Great Successor, her internationally celebrated book on Kim Jong Un.

From Hawke’s Bay to the world, these are stories of ambition, courage, reinvention and extraordinary success. This is Unleashed at its most powerful, and tickets will move fast.

Proudly co-hosted by New Zealand Sotheby’s International Realty, Ziwi, Gemco, Int Workspaces, Bramwell Bate, +MORE Hawke's Bay, O-Studio Hawke’s Bay and Attn Marketing PR.

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