What is Communications?

Communications is a term used to describe a variety of functions variously described as communications, media management, public relations and marketing, internal communications and customer service. The Communications Strategy is the District-wide Coordinating Document designed to progress the issue of Stakeholder Relations under the Governance category of the Four Wellbeings.

Vision for Communications

As an organisation, Wairoa District Council strives to achieve a values approach to delivering the priorities and objectives of its community such as the community outcomes identified in the Long-Term Council Community Plan 2006-2016.

The six value elements that guide this management approach are Continuous Improvement, Customer Service, Competitive Practice, Team Work, Action and Communication. Our Communication vision for Wairoa District Council is to have a community which understands what it is getting from its Council and actively participates in the development and implementation of strategy, policy and programmes.

Elements of the Communications Strategy

The Communications Strategy is divided into five (5) action areas and two (2) supporting functions; External Communications, Consultation, Corporate Marketing, Internal Communications, Customer Service, E-Communications and Corporate Identity.

External Communications: One-off and ongoing publications designed to keep the community informed and involved. Includes advertising procedures to satisfy statutory requirements and limited advertising to promote specific activities, services and messages.

Consultation: Functions designed to improve consultation both within and outside Council. It supports the implementation of the Wairoa District Council Consultation Policy by providing new tools and support to the organisation-wide function.

Corporate Marketing: Functions or programmes designed to raise the level of awareness about Council services to drive improvements in the level of community satisfaction.

Internal Communications: Programmes designed to keep staff informed about Council activities and improve the communications skills of staff by providing training, guides and protocols which reflect best practice in internal communications.

Customer Service: Activities designed to ensure that the customers’ experience of Council reinforces the messages or themes of the organisation.

E-Communications: E-Communications are designed to deliver on-line information and services to the wider community.

Corporate Identity: Activities designed to support the presentation of a consistent brand to the community which contributes to the development of an ‘organisational personality or image’ which engenders trust and support from the community.

Documents

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Wairoa District Council Communications Strategy